This series consists of records created by the Business Development and Strategic Partnerships Department (BD&SP), formerly Business Development and Marketing Strategy. The records date from 1999-2010 and were created by Ann Wells Crandell, former Executive Vice President, and Lea Sugimura Tiernan, Director. The series documents NYRR's business partnerships and sponsorships and contains sponsor agreements and proposals; correspondence and memoranda; budgets; meeting notes; and profit and loss (P&L) reports.
Files document NYRR's relationships with a variety of sponsors and partners, including: Asics, Emerald Nuts, New York Junior League, ING, WNBC, Continental Airlines, Poland Spring, Salmini Films, and Toyota. Subject files, which are arranged alphabetically and therein chronologically, also include proposals sent to potential sponsors and partners, including Adidas, Hudson River Park, and Maxwell House Coffee. Other records document the NYRR Partner Forum as well as sponsorship sales development and leads.
The series also contains a small amount of race files dating from 2004 to 2009. These files document BD&SP's responsibilities and collaboration with sponsors for the following races: ING New York City Marathon, Thomas Labrecque Classic Washington D.C., Circle of Friends NY Mini 10K and New York City Half Marathon.