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Departmental Records New York Road Runners Reeks Engels
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Media Relations

Series II contains records created by the NYRR Media and Public Relations department and consists of media guides, press kits, press releases, press clippings, and media coverage and media wrap-up reports. The bulk of the series documents the New York City Marathon and dates from 1976-2016. The series contains a complete run of New York City Marathon media guides dating from 1997-2014, and includes both clean copies as well as annotated copies belonging to former NYRR Media Director Richard Finn.

Records in this series document NYRR’s media monitoring efforts, beginning with loose original press clippings from newspapers and magazines collected by Burrelle’s media monitoring service to bound volumes prepared by public relations firms, including Edelman and Rubenstein Communications. Results from media monitoring activities were provided to NYRR in the form a bound report, which have been referred to over time as clip books, media wrap-up reports, or media coverage reports. The reports contain photocopies or print-outs of newspaper, magazine, and online media coverage.

Other races covered in this series include: the New York City Half Marathon, L’Eggs Mini Marathon, New York Mini 10K, Fifth Avenue Mile, Healthy Kidney 10K, Empire State Building Run-Up, and the NYRR Millrose Games.

New York Road Runners

Brand Marketing and Communications (BMC)

Series III consists of records created by the Brand Marketing & Communications (BMC) department, also called Creative Services. The records primarily consist of Creative Service samples created for the New York City Marathon and date from 2000-2013, though samples from the 2005, 2006 and 2009 Marathons are missing. Originally housed in binders, the records are arranged chronologically, and most include the sample accompanied by a Creative Service project agreement, which provides pricing and quantity ordering information. Many samples also include corresponding digital design files stored on CD-Rs. Samples include: race applications and brochures; official letters of acceptance; certificates; race credentials and passes; maps; programs; stickers; designs for posters and signs; and mailings sent to applicants and entrants.

The series also contains samples from other NYRR races and events, including the New York City Half Marathon (2007-2008) and the US Olympic Team Trials for the Men’s Marathon (2007), t-shirt designs for weekly races, and mailings, race brochures and applications sent to NYRR members.

Series III also contains samples of sponsor summaries from the New York City Marathon (2001-2003). For the 2003 ING New York City Marathon, there is a final version of the sponsor summary as well as draft summaries for each sponsor, which include Asics, Gatorade, ING, and Ronzoni, among others.

New York Road Runners

Event Development & Production (ED&P)

Records in Series IV were created by Peter Ciaccia and Event Development & Production (ED&P) staff. Records largely consist of race planning and logistics; race critiques and runner feedback; production and operations manuals; and meeting notes and agendas.

New York Road Runners

Business Development and Strategic Partnerships (BD&SP)

This series consists of records created by the Business Development and Strategic Partnerships Department (BD&SP), formerly Business Development and Marketing Strategy. The records date from 1999-2010 and were created by Ann Wells Crandell, former Executive Vice President, and Lea Sugimura Tiernan, Director. The series documents NYRR's business partnerships and sponsorships and contains sponsor agreements and proposals; correspondence and memoranda; budgets; meeting notes; and profit and loss (P&L) reports.

Files document NYRR's relationships with a variety of sponsors and partners, including: Asics, Emerald Nuts, New York Junior League, ING, WNBC, Continental Airlines, Poland Spring, Salmini Films, and Toyota. Subject files, which are arranged alphabetically and therein chronologically, also include proposals sent to potential sponsors and partners, including Adidas, Hudson River Park, and Maxwell House Coffee. Other records document the NYRR Partner Forum as well as sponsorship sales development and leads.

The series also contains a small amount of race files dating from 2004 to 2009. These files document BD&SP's responsibilities and collaboration with sponsors for the following races: ING New York City Marathon, Thomas Labrecque Classic Washington D.C., Circle of Friends NY Mini 10K and New York City Half Marathon.

New York Road Runners

Strategy, Planning and Organization Operations

Series VI consists of records created by Bari Greenfield, Vice President of Strategy, Planning and Organization Operations. Records date from 2011-2015 and document the department's work in developing and executing New York Road Runner's strategies, goals, and initiatives. The bulk of the records document the New York City Half-Marathon (2013-2015) and New York City Marathon (2013-2014) and consist of: race metrics summary reports, post-race staff survey and runner survey results, as well as meeting materials from the 2014 TCS New York City Marathon post-marathon strategy session.

A small amount of material documents NYRR's partnership with The Armory Foundation and consists of wrap up reports for the 2013 and 2014 seasons. The wrap up reports contain information on the year's training season, track meet attendance, the Armory College Prep program, and the Millrose Games.

New York Road Runners

Computer Operations - Alice Schneider Files

Materials in Series VII were created by Alice Schneider, former Director of Computer Operations for the New York Road Runners Club (NYRRC). The records date from 1982-2003 and largely document the emerging use of computers in the New York City Marathon. Marathon records are arranged chronologically and contain information on abuse of the guaranteed entry system; development of race bibs; and race scoring logistics. The series also includes demographics and statistics for the New York City Marathon from 1982-2002, which provide details on gender, age group, occupational, and geographical distribution of entrants and finishers.

Schneider's files also contain information regarding the relationship between NYRRC and the Achilles Track Club. Records include correspondence and memoranda related to marathon entry for Athletes With Disabilities (AWD), race scoring, and early start times for wheelchair athletes.

A small portion of the series consists of subject files, arranged alphabetically. Files include: MSN and Mirror Image sponsorship; website development; and timing equipment.

New York Road Runners